.At the launch of Astrid Andersen's new line Stel, a discussion kept outdoors on a boat dock, The Street's 2002 song "Turn the Page" was actually blasting away from the sound system. It was a star-aligned, emblematic minute, since the London-trained designer is beginning a brand new phase in her style lifestyle, this moment focusing the job around herself.Andersen's a lot admired name menswear company was concentrated, vibrant, as well as streetwise. With Stel, she discussed in a pre-show interview, "I have to sit conveniently at the center of it maybe a lot more this time since today it's a females's wear company, and it is really even more concerning me as well as my individual references." Stel likewise demonstrates Andersen's evolution as a person. After ceasing her line, the professional moved back home to Jutland in the North of Denmark and had two kids. She is actually certainly not the individual she was back then.Shifting gears in fashion is actually not easy to accomplish. Brands seem to handle lives of their personal, as well as it's very easy to be pigeon-holed. Stel brake with some of fashion trend's formalities. The tag will certainly present in-season, so what appears are going to be on call for investment. Concurrently, seasonality is less important in the Stel formula than relevance. Collections are going to be recognized by variety (01, 02, as well as 03 were actually displayed in Copenhagen), the principle being that you can easily come together pieces all over "seasons" both in your closet and on the marketing floor. Andersen observes no necessity for a well thought-out garment to become abandoned just because the schedule web pages flip. "The straight translation of stel is body system," she mentioned, however it [refers more to] a foundational design in a kind of industrial way it [also explains] a collection of collectibles-- when you speak about a tea service, you will name it a stel. For me, that was fairly an exciting starting point in relations to the concept of creating both collectibles, however also one thing that is actually a brand-new base." Possessing styles pose on scaffolding was arbitrary as it advises several metaphors. There is actually construction, which associates with constructing a brand new company, as well as the thought of assistance associates with her idea that clothing need to work for you. Stel is, in essence, a type of mobile offering, yet not one along with the angularity of something like Legos or stacked Mu00e6rsk delivery compartments. Movement, company, and empowerment belong to Andersen's planning. "When I talk about the brand name, I have this tagline: modifying that you can roller skate in, denim you can dance in, shirting you can travel in." Freedom, joy, activity.